Advertising

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Posted 25 Feb 2011

How to run an amazing campaign with...

Just found this amazing campaign being run in New York on Swiss Miss. It’s called Underheard in New York and it’s a simple campaign based on showing homeless people as real people. It’s not ‘giving homeless people a voice’ but giving four homeless people an audience and a voice. From the website: When we first met Carlos, he said... Continue »
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Posted 17 Nov 2010

Greater Western Sydney Giants For...

The next addition to the AFL, Team GWS have this week unveiled their name and jumper design in preparation for them joining the league in 2012. There has been quite a bit of back lash on the design and name from Victorian papers such as the Herald Sun but I’m going to defend it. Personally I’m not much of... Continue »
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Posted 16 Nov 2010

Victorian Election Flyers – All...

A quick comparison of the flyers being put out by the three major parties in the Victorian state election show how the different parties approach their brand and image. Clearly there are power struggles inside each of the parties for control of the design and it’s interesting that with the three main parties it varies from no to control... Continue »
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Posted 10 Nov 2010

Liberal TV vs LaborTV vs GreenTV...

Political parties in Australia may not have embraced the full range of social media quite yet or smart phone apps like the political parties in the USA or the UK. But no panic because one thing all the major parties have really embraced during the Victorian state election is YouTube videos. There is LaborTV, GreenTV and Liberal TV.  A... Continue »
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Posted 31 Aug 2009

5 tips to designing eye catching

Below are my five main tips and things to think about when designing posters. The same principles can be used when designing a newsletter, website or anything else really…… Continue »
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